BRANDING | Layout | PRINT | PRODUCTION
"I'M A PERFECTIONIST"
GOAL: To redesign the Gilbert Paper Esse Collection sample book, while, incorporating a variety of human senses to build a more intimate experience for the user.
SOLUTION: “I’m a perfectionist” is a cliche that’s been used and abused by people that don’t even come close. This is meant to target the perfectionist side of graphic designers as they’re the ones choosing the paper. This sample book feeds onto their ego as they look through each sample sheet. The grids and guides throughout the design portrays how much of a perfectionist side the graphic designer has, helping the user relate to the book.